Work History

Ramsey Solutions
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Social Media Specialist
Ramsey Solutions
May 2024 – January 2026 · Franklin, TN
  • Contributed to a social media team that grew audiences by an average of 330K followers per month across five platforms for Dave Ramsey and six NYT best-selling personalities, driving brand visibility and engagement.
  • Supported $200K in attributed revenue through influencer-driven campaigns and management of social accounts for two additional Ramsey product brands, aligning content with business objectives.
  • Developed a 6-month Gen Z social media strategy for the company's flagship digital product, combining audience insights with content innovation to strengthen future market reach.
Social Media Strategist
Adam Brown Social Media Command Center
August 2024 – Present · Knoxville, TN
  • Coordinated social media analytics and monitoring at the ABSMCC, leveraging Sprinklr technology to analyze audience sentiment, engagement, and digital reach.
  • Utilized enterprise-level social listening tools to generate insights on brand performance and public perception, supporting data-driven communication strategies.
  • Collaborated with cross-functional teams to translate social media data into actionable recommendations aligned with organizational goals and digital best practices.
University of Tennessee
The Purple Butterfly
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Social Media Coordinator
The Purple Butterfly
May 2023 – August 2023 · Franklin, TN
  • Collaborated with store owners to build and launch a social media strategy showcasing children's clothing and accessories during the boutique's early growth phase.
  • Developed posting guidelines and a content calendar, ensuring a consistent brand voice and optimized posting cadence across platforms.
  • Produced original photo and video content for social channels, contributing to brand storytelling and audience engagement during the store's launch period.