[Project Title One]
A comprehensive rebrand strategy developed for [Brand/Company Placeholder] targeting younger audiences. Included competitive analysis, positioning maps, and a full brand voice guide.
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Social content calendar and strategy for a hypothetical DTC brand. Included platform-specific briefs, content pillars, and a 90-day rollout plan.
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Integrated campaign concept from brief to final presentation, featuring a big idea, executions across three media channels, and a measurement framework.
View Project →[Project Title Four]
Consumer ethnography and focus group study exploring how Gen Z relates to sustainability messaging. Findings shaped a set of brand communication recommendations.
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Targeting Gen-Z Summer Campaign
A strategic pitch for reaching Gen-Z audiences on behalf of EveryDollar at Ramsey Solutions. Developed audience insights, identified three core posting angles — Aspirational, Relational, and Controversial — and mapped out a content series spanning short-form video, testimonials, and a 31-day budgeting challenge.
View Campaign →[Work Project Title Two]
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