An integrated advertising campaign for Olipop built around one simple idea: no matter your relationship with soda, one can delivers the flavor and functional benefits you're looking for.
Research
The campaign began with quantitative and qualitative research into the functional beverage space. Findings showed that 56% of consumers actively seek out functional beverages to treat or prevent specific health conditions, while CDC data points to widespread metabolic and digestive issues among Americans — a gap Olipop is uniquely positioned to fill.
Qualitative feedback reinforced a key insight: consumers liked the product, but weren't always sure how to integrate it into their routines or fully understand its benefits.
The Problem
People don't understand Olipop's product benefits or how to properly take advantage of the brand. The campaign needed to bridge that education gap — making the functional value of Olipop clear, approachable, and easy to act on.
Big Idea
A Can A Day. No matter your relationship with soda, Olipop has the flavor and health benefits you want — all in just one can. The supporting tagline, One Can. Big Difference., reinforces the simplicity of the daily habit while signaling meaningful health impact.
Target Audience
Taylor — Woman, 25–35
A 25-year-old single professional in finance with a busy corporate schedule. She values taking care of her body but doesn't always have time, so she looks for convenient products that make healthy living easier.
Courtney — Woman, 25–35
A 35-year-old stay-at-home mom of two who works hard to provide a healthy lifestyle for her family, often at the expense of her own needs. She's health-conscious but time-strapped.
Campaign Tactics
Executions spanned out-of-home, traditional print, social media, and digital — each designed to inform customers about how to consume Olipop in a creative, memorable way that highlights the brand's health benefits.