Case Study 01
Targeting Gen-Z Summer Campaign
A Gen-Z audience strategy built for EveryDollar at Ramsey Solutions — three content angles, a full short-form content series, and a signature 31-day budgeting challenge designed to earn trust with a generation that's skeptical of financial brands.
3
Content Angles
31-Day
Signature Challenge
18–26
Target Demo
Case Study 02
The Value of Swarovski
A single big idea — "The Value of Swarovski" — built out across Instagram, Facebook, X, and TikTok, repositioning the brand's diamonds around craftsmanship and meaning instead of price.
4
Platforms
1
Unifying Idea
Case Study 03
Keurig — Media Plan
A full paid media plan for the Keurig K-Supreme Smart — audience research, channel strategy, and a budget model projecting a 358% return on media investment.
$2.9M
Media Budget
358%
Projected ROI
